First project. Built a unique visual style from scratch for a fake-podcast format. Curated questions for shoots designed to convert into high-performing reels. Delivered through an agency partnership.
AI niche. Ideated short, snappy reels that punched through the algorithm. Directed and managed the entire creative pipeline — turning complex AI topics into scroll-stopping content that 22x’d the account.
End-to-end ownership — ideation, scripting, brand deal coordination, shoot management, and post-production. Content spanned personal storytelling, freelancing, brand building, and agency growth narratives.
Scripting and ideation for a million-follower AI niche account. Built a robust data tracking system that enabled the team to analyse content performance with precision — turning gut-feel into data-backed decisions.
Conceived and scaled an entirely AI-generated persona from nothing. No real human — just strategy, content systems, and relentless execution. Proof that content systems work independent of who’s on camera.